*UPDATE*

The Wild Sister Pay-What-You-Can sale is officially over – and I’m officially enrolled in B-School! Woohoo! :D A huge THANK YOU to everyone who helped me achieve this goal by buying a PWYC bundle, you all ROCK so damn much!

***

Last week, I heard about Marie Forleo’s B-School. I love her blog and her videos, and learned so much from her B-School launch videos that I decided I wanted to enroll.

As successfull and wonderful my Wild Sister business has been since I started it almost a year ago, I know it can do so much better. But I’m at a point now where I have no idea what the next step is, and there are so many little things I don’t know about running a business, especially in regards to marketing. I want to be as passionate about marketing as Marie is, I want all the love I have for Wild Sister and all the women who read it to come through in every part of my business. I know B-School can help me do all this and more.

B-School costs $1999. Honestly, when I saw that number I didn’t think I could do it. But I started thinking about how worth it it would be, how doing B-School can teach me what I need to know and do to get my business to where I want it to be. So, as I wrote on the Wild Sister blog, I cranked up my imagineering brain, opened my heartspace + let the ideas flow.

Almost immediately, I had an idea to offer a Pay-What-You-Can deal. I know there are so many women who want to buy the magazine but can’t afford it or haven’t yet seen the value of Wild Sister. Offering a PWYC bundle would not only help raise the money for B-School, but would also inspire and empower a lot of new Wild Sister readers. I also wanted to see how the Wild Sister community would react; I envision our Sisterhood being able to band together to support women’s right and causes we believe in, so this could be a great way to see just how supportive and powerful our Wild Sisters are.

This idea had me so pumped and so excited that I spent all day Saturday working on it, temporarily scrapping my rule of no work or email on weekends. I wrote the blog post, sent out the newsletter and set up the store to offer the Issues 1-10 Pay-What-You-Can Bundle.

The response was instantaneous. Now, a few days later, the sales are still coming in, and I think they’ll continue to do so until it ends on Monday 21st.

While a majority of people are choosing to pay $5 and getting 10 issues for the price of one, a lot of very kind, very generous women are paying $10, $15 and $20 – which is still an awesome deal seeing as this bundle is worth $47 – and some wonderful ladies are sharing on Facebook and Twitter, too.

I only need 200 women to buy the bundle at $10, or 100 to buy it at $20, to get into B-School. It is SO doable. I can feel it.

It makes me so happy to know that women who always wanted to read Wild Sister but didn’t have the money can now read almost every issue.

With every sale, I’m getting closer to B-School and another woman is getting a huge dose of inspiration and empowerment. Everyone wins!

As I wrote on the WS blog, I want to get into B-School, work my little butt off and learn everything I can about running a business so I can make Wild Sister the kickass empowerment machine I know it is destined to be. This isn’t just a massive sale, this a Call To Action.

By helping me get into B-School, women aren’t just buying a bundle or sharing a tweet, they’re investing in a Wild Sisterhood that can change the world.

 

Thank you so much to everyone who has already bought a bundle, you rock!

 

 

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  • http://www.DestinyDiscoveries.com/ JCov

    Wow! I had no idea you were doing this. This is an awesome idea and I know it’ll work out. I too recently got interested in going to B-School, but think I would be better prepared for the next round. I so hope you get to go because as you said, we ALL will benefit as a community when we lift our fellow sister up. Go Jen Go!

  • http://happylan.wordpress.com/ Happylan

    Yay! So glad to hear that your savvy plan work and you got in! Awesome!